Jon Jones Joins Ketone‑IQ as Chief Performance Officer

Jon Jones has officially joined Ketone‑IQ as Chief Performance Officer (CPO) and co‑owner, marking a bold new phase in his off-the-mat journey. The partnership puts one of the most dominant athletes in combat sports at the center of a performance-driven brand redefining how elite competitors fuel their minds and bodies.

The Power Behind Ketone‑IQ

Ketone‑IQ is at the forefront of ketone-based energy, offering zero-sugar, caffeine-free drinks designed to enhance mental clarity, focus, and sustained energy—without the crash of traditional stimulants. The company, NSF Certified for Sport, is already making waves with placements in Vitamin Shoppe, HEB, Sprouts, Wegmans, GoPuff, and Equinox/Earth Bar locations nationwide.

In his Instagram announcement, Jones described Ketone‑IQ as “a game‑changer in my daily life,” crediting it with improved focus, mental clarity, and consistent energy. He emphasized his belief in the product so strongly that he decided to become a co‑owner. 

Jones outlined his ambitions clearly to the Ketone‑IQ team:

• Boost EBITDA

• Elbow open shelf space in retailers globally

• “Choke out our competition”